I have been using this lip balm for over 5 years. After trying many other brands, it is by far my favorite! I now keep at least 2-3 in my cupboard (so I never run out) and always one in my travel purse. I've tucked a tube into many gift bags for girlfriends and their feedback is consistently positive. The lip balm is creamy and emollient and glides on easily. My lips appreciate its feel-good, soothing properties. Especially in a dry climate where I live. The fragrance is subtle and pleasant without ever being overwhelming. (I am sensitive to scented products and have never had a problem.) In short, I am an enthusiastice fan and grateful my Portland daughter introduced me to Camamu. I like suporting local small businesses and highly recomment this one. Their products live up to their motto: "By hand, with heart." <3